Heather O'Neill | Copywriter | Content Strategist

What I Do

I’m Heather — an award-winning journalist turned content writer and strategist. I have more than 20 years of experience shaping stories that inform, engage, and drive results. I’m known for bringing journalistic rigor, strategic thinking, and a clear voice to every project. For the past decade, I’ve led content strategy in the tech space, building SEO-driven editorial programs and large-scale AI-assisted content initiatives that translate complex ideas into useful information that's easy to understand.

If you’re looking for someone who can bring journalistic instincts, strategic thinking, and just the right amount of sparkle to your content, I’d love to connect.

Digital Copywriting

I have crafted digital content for LiveCareer.com, Resume Now, Mighty Recruiter, Amazon, Yahoo!, Nerve.com, eLoan, JCCSF, CHEFS Catalog, Travelsmith, HR.com, Recruiter.com, and many others.

See a sample

Content Strategy & Design

I have extensive experience leading content strategy and collaborating on UX design across web pages, instructional content, blogs, in-app copy, and large-scale content initiatives.

See a sample

AI & LLM-Enhanced Content

I designed scalable content frameworks using AI and LLM technology with human editorial oversight to support the creation of large-scale content sets (1,000+ pages) while significantly accelerating production without compromising quality.

See a sample

Public Relations

From 2024-2025 I worked on the Digital Public Relations team as the senior writer. In that role, I created digital PR content, including global surveys, press releases, blog posts, and thought leadership pieces on workforce topics, including ageism, AI in the workplace, career regrets and more.

See a sample

Case Studies

I develop case studies that highlight business impact, customer success, and measurable outcomes.

See a sample

Narrative Reporting

I have extensive experience in narrative reporting, crafting human-centered stories grounded in interviews, research, and careful storytelling.

See a sample

Podcasting

Another Bloody Podcast is hosted by Heather O'Neill and Lisa Pierce Flores, two longtime journalists—and longtime friends—who bring their reporting instincts to the messy world of women’s healthcare. Join us for candid conversations grounded in research, real-life experience, and humor.

Listen

Newspaper Reporting

I began my career as an award-winning journalist. My work has appeared in the Richmond Review, SFGate, Connecticut Post, and others publications.

See a sample

Personal Essays

My award-winning essays have been published on Jenny, SPLIT Quarterly and Living in Stamford Magazine.

See a sample

Ghostwriting

I have extensive experience ghostwriting articles and thought leadership pieces for executives and industry leaders.

See a sample

Magazine Writing

My magazine writing has appeared in Parenting, Marin Magazine, Workforce Magazine, HOME, Westport Magazine, Greenwich Magazine and others.

See a sample

Catalogs

I have written retail and events catalog copy for a variety of clients, including the JCCSF, Travelsmith, Restoration Hardware and CHEFS Catalog.

See a sample