Projects

​​Project description: Produce over 1,000 tailored resume-writing guides. These job-specific pages provided users with clear, actionable insights for crafting effective resumes aligned with industry expectations.

My role: As the lead content strategist, I led the development and execution of a scalable content initiative for Resume Now that combined LLM (large language model) technology with editorial best practices.

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Goal: To efficiently scale high-quality, SEO-optimized content across a large volume of job titles—delivering relevant, engaging resume guidance while dramatically reducing production time and resource strain.

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Process:

• Strategy & Planning: Defined a templatized content framework and wrote pilot pages to ensure consistency, quality, and adaptability across 1,000+ pages.

• Team Leadership: Managed a cross-functional team of writers, editors, and technologists to execute the content strategy.

• LLM Integration: Incorporated AI-generated first drafts using large language models, which were then refined and customized by editors for clarity, tone, and accuracy.

• Quality Control: Developed editorial guidelines and review workflows to maintain high standards across all pages.

• Collaboration: Partnered with SEO and product teams to ensure discoverability and alignment with user needs.

Results:

• 1,000+ Job-Specific Guides Published: Successfully launched a vast library of targeted resume-writing resources.

• 67% Increase in Efficiency: Reduced project timeline from ~1 year to just 4 months by leveraging LLM technology and templated workflows.

• Improved UX & Engagement: Delivered structured, relevant content that helped users quickly find advice tailored to their job search goals.

• Scalable Model: Created a repeatable framework for future large-scale content initiatives.

Project description: Develop a comprehensive, evergreen how-to guide that walks job seekers through the process of writing a strong, personalized cover letter.

My role: As Content Strategy Manager, I developed the content strategy and wrote the content for this page. The content was designed to demystify a common job search pain point, the piece blends actionable tips, structural guidance, and real-world examples to help readers craft compelling applications with confidence.

Goal: To create a high-performing, SEO-optimized editorial asset that supports users at a key stage of the job application process while reinforcing Resume Now’s authority as a trusted career resource.

Process:

• Content Strategy: Identified cover letter writing as a high-impact, high-search-intent topic aligned with user needs and business goals.

• Research & UX Focus: Analyzed top-ranking competitors and user behavior to shape structure, length, and tone. Researched user pain points to address in content.

• Content Development: Wrote a step-by-step guide that balances expert advice, practical examples, and clear formatting tips.

• SEO Optimization: Integrated strategic keywords, headers, and metadata to maximize discoverability.

• Cross-Team Collaboration: Worked with design and product teams to create informative infographics and ensure mobile-friendly formatting and strong on-page experience.

Results:

• High-Intent Evergreen Content: Produced a core resource that continues to attract high-volume organic traffic and support user success.

• Improved UX: Delivered an intuitive, reader-friendly guide that breaks down a complex task into manageable steps.

• Content Longevity: Positioned Resume Now as a go-to destination for job seekers looking to elevate their application materials.

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Project description: Redesign a blog site that contained over 2,000 editorial articles to improve UX and make information more accessible to users.

My role: I identified the main issues on the site, pitched and led a content hub reorganization project for LiveCareer, which involved redesigning a blog site that contained over 2,000 editorial articles.

Goal: Improve the user experience by making it easier for readers to find relevant content, navigate between related topics, and engage more deeply with the site.

Process:

• Auditing existing content to eliminate outdated or flawed content.

• Define new content categories and taxonomies.

• Collaborate with UX designers on an updated IA and page templates.

• Work closely with SEO and analytics teams to ensure the changes aligned with traffic and engagement goals.

Result:

• A reorganized, easy to navigate, user-centered content hub that improved content discoverability.

• The redesign resulted in a 36% increase in engagement and significantly reduced bounce rates—helping users find what they needed faster, and stay on site longer.

Project description: Develop a data-driven global public relations campaign to garner press coverage, improve company name recognition and generate site visits and conversions.

My role: I developed and led a data-driven campaign centered around a global survey exploring career regrets across the U.S., UK, France, and Germany. Through original research and storytelling, the piece tapped into common workplace regrets and career decision-making behaviors—resonating with a wide audience navigating the evolving world of work in 2025.
 

Goal: To generate brand visibility and engagement by producing original research-based content that captures timely workforce insights and emotional resonance—positioning Resume Now as both a thought leader and a career-support resource.
 

Process:

• Concept & Strategy: Identified “career regret” as a compelling, timely topic with emotional and professional relevance through SEO keyword searches and research.

• Survey Design: With AI-assistance, I wrote 20 survey questions targeting workers across four countries the focused on common career regrets.

• Content Development: Translated quantitative findings into a press release and report.

• Cross-Team Collaboration: Coordinated with design and marketing teams to create visuals and post content.

• SEO Research and Writing: Ensured the piece was optimized for search and contained the appropriate SEO keywords.
   

Results:

• Original Research Published: Created a timely, research-backed article that captured real worker sentiment and sparked conversation.

• High Engagement Potential: Leveraged relatable insights (e.g., 66% of workers have career regrets) to drive clicks, shares, and time on page.

• Press Coverage: The research was picked up by 27 press outlets, which drove additional site visits, shares and conversions.

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