Project description:
Develop a data-driven global public relations campaign to garner press coverage, improve company name recognition and generate site visits and conversions.

 

Goal:
To generate brand visibility and engagement by producing original research-based content that captures timely workforce insights and emotional resonance—positioning Resume Now as both a thought leader and a career-support resource.

 

Skills & Process:

• Content strategy & campaign development – Identified “career regret” as a timely, emotionally resonant topic through SEO research and trend analysis.

• Survey design & analysis – Created 20 AI-assisted survey questions distributed across four countries to uncover common career regrets.

• Data storytelling – Translated quantitative findings into compelling narratives that informed a press release and report.

• SEO writing & optimization – Researched keywords and integrated them into content to maximize search visibility.

• Thought leadership positioning – Positioned the brand as an authoritative voice on workplace trends and career insights.

• AI-enhanced content development – Leveraged AI tools to accelerate survey creation and content workflows.

• Press release & report writing – Produced polished, media-ready content that amplified reach and engagement.

• Cross-functional collaboration – Partnered with design and marketing teams to create visuals and distribute content effectively.

Results:

• Original research published – Produced a timely, research-backed article that captured real worker sentiment and sparked conversation.

• High engagement achieved – 46% click-through rate and 175 links.

• Press coverage – The research was picked up by 47 press outlets, fueling additional site visits and conversions.