Project description:
Develop a template for comprehensive, evergreen how-to guides that walk job seekers through the process of writing application materials, including cover letters and resumes.
 

Goal:
To create a high-performing, SEO-optimized editorial asset that supports Resume Now's 500K+ monthly users at a key stage of the job application process.

Skills & Process:

• Content strategy – Identified high-impact, high-search-intent topics aligned with user needs and business goals.

• Content design – Structured information to ensure clarity, readability, and usability.

• User Experience (UX) writing – Crafted concise, user-focused copy that improves usability and tone alignment.

• Research & analysis – Studied competitors, user behavior, and pain points to shape content structure, tone, and approach.

• Content development – Wrote step-by-step guides blending expert advice, practical examples, and clear formatting tips.

• SEO optimization & writing – Researched and integrated keywords, headers, and metadata to maximize discoverability.

• Cross-functional collaboration – Partnered with design, product, and SEO teams to create engaging assets, infographics, and ensure mobile-friendly formatting.

• Writing & editing – Produced and refined content for accuracy, clarity, and consistency.​

Results:

• High-intent evergreen content – Produced a core resource that attracts 181K+ clicks and 18.5 total impressions monthly, positioning Resume Now as a trusted destination for job seekers.

• Improved UX & user success – Delivered an intuitive, reader-friendly guide that boosted time on page and helped users complete cover letters 20% faster by breaking down a complex task into manageable steps.