Project description: 
Redesign a blog site that contained over 2,000 editorial articles to improve UX and make information more accessible to users.

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Goal: 
Improve the user experience by making it easier for readers to find relevant content, navigate between related topics, and engage more deeply with the site.

Skills & Process:

• Content strategy – Shaped direction and ensured alignment with user and business goals.

• Content auditing – Reviewed and refined existing content to remove outdated or flawed material.

• Information Architecture (IA) – Collaborated with UX designers to update IA and create new page templates.

• Taxonomy development – Defined new content categories and taxonomies to improve structure and findability.

• SEO & keyword research – Partnered with SEO and analytics teams to align changes with traffic and engagement goals.

• Competitor analysis – Researched competitor approaches to inform strategy and structure.

• UX writing – Crafted user-focused copy to enhance clarity and usability.

• Cross-functional collaboration – Worked with design, SEO, and analytics teams to deliver cohesive solutions.

Result:

• Increased engagement + lower bounce rates: The redesign helped users find what they needed faster and stay on site longer—boosting engagement by 36% while reducing bounce rates.
   

• Improved discoverability: A reorganized, user-centered content hub enhanced navigation and searchability through a comprehensive content audit, streamlined taxonomy, refreshed blog design, and stronger information architecture.